The design upgrades the traditional advertising poles proliferating in malls and gas stations that are mainly used for advertising and business visibility.

The design strategy seeks to enhance its functionality by improving its visual access. The design system consists of rotating eight blocks of a prism in accordance with the movement of vehicles around the roundabouts where they are placed.

Each module includes a video screen similar to those in football stadiums and the video panels give information regarding access to car parks, availability of parking spaces and commercial ads.